Radio Boycott Hits Where it Hurts

The nasty prank approved by execs at 2DayFM radio in Australia was profitable for a short time but hit the corporation in a sensitive spot, at least temporarily.

Sydney radio market goes into decline following Today Network prank call nurse’s death-

The Today Network’s disastrous Royal prank call linked to the death of a British nurse led to Sydney’s radio advertising market declining in December, new figures have revealed.

Faced by a growing advertiser boycott, Southern Cross Austereo was forced to pull all ads from the Today Network’s Sydney station 2Day FM as it dealt with a global backlash to the stunt by presenters Michael Christian and Mel Greig. 2Day FM has Sydney’s largest audiences and commands the market’s greatest ad revenues.

In order to get its ads back on the air, 2Day FM pledged to donate its profits for the final days of the year to the nurse’s family.

In what was expected to be a month of growth in the Sydney market, revenues instead declined by 2.09% to $15.529m – a drop of about $300,000 compared to the same month in 2011. The numbers were revealed in data released today by Commercial Radio Australia.

I hope that Jacintha Saldanha’s family will reject Today Network’s offer to fling a tip in their direction and hold out for a day in court.

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