Tarot Daily Dot Decoder, July 21, 2014

2 of pentacles

Today’s card is the 2 of Pentacles, a caution against trickery.

In world news, the government of Nigeria still fails to protect its people. However, they have hired Levick, a US public relations firm to deal with the bad press.

Someone tell Levick that Nigeria is, you might say, complicated. Nigeria’s Twittersphere erupted Thursday under the hashtag #SomeoneTellLevick over a government contract signed with U.S. public relations firm Levick last month — reportedly for $1.2 million — to improve news coverage of the Nigerian government’s efforts to recover 219 abducted schoolgirls.

Amazingly, Nigerians are asking why the government is not using the people’s money to rescue the kidnapped girls and shut down Boko Haram which continues to attack school children.

Advertising, which is the art of making us want what we don’t need, is the essence of the trickster. Each year the cost of access to politics rises, campaigns level miles of trees to print the stuff we drop into the recycling. There’s a calculation- ‘price per vote’. You know a good candidate when the price per vote is low and the voters tune in even without a massive PR campaign.

Today’s Tarot warns us to watch out for misdirection and not to overlook what is in plain sight.

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